Private Medical Healthcare

Lead Generation for
Private Medical Insurance

eProspects Pyxis platform delivers consistent supply of truly engaged leads – boosting sales team morale and seeing sales soar for an array of leading UK and global Private Medical Insurance (PMI) providers.

The Industry

eProspects know PMI and its consumers like no-one else having been generating customers for leading independent private health insurance companies since launch in 2007.

Consumers want the best possible medical cover at the best possible price. From small to medium sized brokers to industry giants such as Aviva, AXA and Bupa, it’s important to offer honest advice, using language that is easy to understand. eProspects help your customers to navigate through the loud voices and jargon in this highly competitive market, towards your brand.

Challenges

eProspects 10+ years of experience in the PMI market has resulted in a deep understanding of its challenges:

Private health is one of those products which is often ‘window shopped’ but few can really afford to buy. It’s important to keep morale high in customer service centres where sales staff are heavily incentivised by targets, with a daily supply of leads from customers who are genuinely serious about making a purchase.

Brands must gain trust and set customer service standards from the outset of the customer journey. eProspects considered approach captures customers at the point of engagement, in a manner that sits seamlessly with its clients brand values.

Our Approach

In this crowded market, media prices can rocket. eProspects expert teams undertake extensive research, gathering insights specific to your brand’s target audience. Our thorough approach sees one-month test campaigns up running in as little as 5 days.

This is coupled with first class, real time support. eProspects proprietary Pyxis software allows for detailed analysis. Results feed directly into our clients CRMs and regular feedback from their sales and marketing teams ensures that campaigns are continually refined for optimal performance.

Results

eProspects are one of the main lead providers in support of 3 leading industry players. One UK PMI giant was so impressed with their trial campaign that they increased their order by 600% from initial estimation and saw sales have boost immediately.

“The baton they pass to my sales team is always one that is ready to run with.”
— Outbound Operations Director, leading UK private health specialist

eprospects provide our in-house telesales teams with invaluable support. the fact that we have engaged them for 9 years speaks volumes.”
— Director of Sales & Marketing, leading UK PMI

Future

Leaders in paid search and social display, eProspects will be helping global PMIs and brokers to stay at the top of their game by closely analysing market trends and exploring new channels used by the increasingly digital savvy target customers. eProspects innovative approach has seen campaign performance improve year on year across its PMI portfolio.