Life Insurance

Lead Generation for
Life Insurance

eProspects have been keeping brokers happy and helping leading firms achieve year on year growth with our proven-to-work life insurance lead generation for over a decade.

The Industry

Life insurance is a highly competitive market; as a product, its popularity has increased drastically as it becomes more affordable and widely accessible on-line. With so many players in the market it’s vital to provide your broker team with ongoing supply of well qualified leads – at high volumes.

Challenges

Experiencing diminished returns from traditional methods such as costly, unpredictable advertising and cold outreach, brokers realised the urgent need to explore new direct channels to improve lead acquisition and performance, but lacked the expertise to navigate new waters.

To help our clients stay ahead of the competition we maximise their budgets with scalable, efficient and profitable campaigns that deliver high ROI. We are a trusted digital marketing partner who can help brokers to connect with their customers in a meaningful way.

Our Approach

Lead generation is only effective once you understand who your ideal customer is, where they spend their time and how to ‘hook’ them in with considered messaging. We attract your future customers from mainstream platforms: Search, PPC, SEO, Social, Native and Display. Our proprietary software then validates customer data and delivers hot, real-time sales leads directly to our client’s call centres or CRM systems; putting them in control. We ensure your brokers are armed with all that they need to convert leads into sales.

We are fully regulated and experienced in a range of closely connected sectors. Indeed we work with many clients across a number of insurance products such as Funeral Care, Healthcare and Mortgages.

Results

We’ve produced some pretty outstanding results in this sector. Clients have reported that our lead to sale conversion is 85% above the sector benchmark. One client reported that her broker engagement has improved and staff retention has increased by 28% over the two years that she has employed our services.

“eProspects are a trusted extension of my growing in-house team offering excellent support. Our broker retention rates have increased dramatically over the last few years which says heaps”
— CEO of over 50s Life Insurance Specialist

"eProspects do not disappoint in quality or volume. Over the 2 years we’ve been working with them our insurance policy sales have increased by over 40%”
— Marketing Director of leading UK Broker

Future

Our successful techniques can be trialed and replicated whatever the product speciality or target audience in any country and in any language. As our life insurance lead capacity continues to increase, we can have new clients up and running in a matter of weeks.