Lead Generation for
Expat Financial Services
The Industry
As if choosing a mortgage, pension plan, health or life insurance was not complicated enough, expat financial services require extra special attention due to local regulations and peculiarities. eProspects have been helping the biggest industry players to serve millions of expats globally – and have been instrumental in establishing the market leaders from the outset of this sector’s unprecedented growth in the early 2000s.
Challenges
Each market has its peculiarities: a study of Hong Kong revealed that only 10% of insurance purchasers actually ‘shopped around’, and that those who employed brokers were limited by their very limited panel of insurance providers on contract. China's market is "hugely complex" – rife with fraud and currency controls – and firms must be properly resourced and prepared for the long haul. Elsewhere countries such as Africa and South America struggle with corruption. Budgets must be spent wisely, and growth has to be measured.
Our Approach
eProspects have over 10 years of international experience to help their clients to navigate these often complex new markets to drive long-term, sustainable growth. Our nimble approach and responsive service levels mean that results can be measured in real time and campaign strategy is constantly adapted to improve lead quality. In short, we act with the positive entrepreneurial spirit to partner our clients own, as they enter brave new waters.
Results
Initial runs in Hong Kong and Thailand proved so successful for one client, that eProspects now cover 38 countries across the EMEA, Asia and South America and generate over 4000 leads per month.